We have been shortlisted for two ESA 2011 Awards!
In the Business to Consumer – Low Budget category – the partnership we secured and developed with Maoam and our client SNO!zone.
brandmeetsbrand introduced and secured MAOAM, a Haribo brand, as exclusive sugar confectionary partner. The relationship enhanced the Maoam strategy to develop a year round exposure to, and credibility with, a specific teenage audience.
The sponsorship has proved hugely successful and delivered a significant reach to a relevant audience for MAOAM, and an added value experience to the SNO!zone consumer. Most notably, the successful partnership has been extended to the end of 2011.
In the ESA Rights Holder Award category – the partnership we secured and developed with Financial Times and our client Jazz FM.
brandmeetsbrand secured Financial Times Weekend as sponsor for the weekend breakfast show on Jazz FM (Rights Holder) creating the FT Weekend Breakfast Show; the most stylish and informed way to start the weekend.
The bespoke programme features three hours of the finest jazz, soul and blues music interlaced with relevant and informed comment from the desk of the FT as well as features from the Editor of the FT weekend, Caroline Daniel. The FT meets Jazz FM is a hugely engaging partnership and the marriage of two incredibly homogenous audiences within an integrated multi-channel activation.
All shortlisted entries can be found on the ESA website.