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Penn State Announced As Tour Partner For Sing-a-long-a Grease

brandmeetsbrand is delighted to announce that it has secured Penn State, the Classic American snack brand, as a proud partner of Sing-a-long-a Grease during it’s UK Tour from June 2012 for one year.

Penn State is the tasty snack brand that brings a burst of flavour and texture to any occasion with a full range of products, making it the perfect savoury snack partner for Sing-a-long-a Grease. Sing-a-long-a Grease will include samples of Penn State Pretzels in their famous goody bags, as well as special audience offers, and the interactive show will include a unique branded Magic Moment.

Ben Freedman, Director, Sing-a-long-a Grease said:

We are very excited about the opportunity that our partnership with Penn State gives us to incorporate real time audience sampling into our live pre-show show for Sing-a-long-a Grease.  Every customer at our national tour over 100 theatres across the UK, as well as monthly screenings at The Prince Charles Cinema, London will get their own bag of Penn State pretzels providing great added value.  As they use it for a unique ‘Magic Moment’ it will just add to every show being the most fun you can have with your clothes on!

Intersnack’s Head of Marketing, David Wilson said:

As a fun loving brand that is inspired by the American classics we really want to get the party started and feel that an association with Sing-a-Long-a-Grease is ideal. What better way to let your hair down than with a night out with friends singing, laughing, watching a classic film and enjoying some delicious snacks?

See the Sing-a-long for yourself…