brandmeetsbrand was set up by Director Karen Morris in 2003. Karen, who already has more than 20 years of experience working in media sales and sponsorship, spotted a gap in the market for a boutique agency able to shape creative deals and bring brands together to build mutually beneficial partnerships.

brandmeetsbrand has since enjoyed considerable success, thanks to its ability to respond to the specific and evolving needs of its clients, helping businesses to maximise the commercial potential of their assets through bespoke sponsorship deals and partnerships.

In September 2011, brandmeetsbrand merged with EXP Sport, the sports sponsorship agency, and in November, 2012, brandmeetsbrand acquired Sponsorship Consulting which offers sponsorship consulting, activation and training services.